"Where the New South Meets the Old West"

HealthPointe Insurance Services LLC

A full-service employee benefits consulting firm located in Fort Smith, Arkansas

Better than Best Practice.

Don’t let the Ozark Mountains and southern charm fool you. While we’re very much rooted in Southern values, we continue to innovate industry “Best Practices” into something we refer to as “Next Practices.” Next Practices mean that we don’t accept the status-quo of increased premiums and watered-down health care. Our commitment is to you, the employers, not the carriers. For this reason, we put all of our resources and expertise into developing robust solutions that bring you the best coverage at costs far below what you’re used to.

Jennifer Parks

Results-oriented.A people-person. Determined to exceed expectations.

With over 19 years in the insurance and employee benefit arena, including being VP of a large agency, Jennifer works with employers of all sizes, as well as provides expertise for individuals.  Continuing service and personal attention during a changing market are her trademarks. Jennifer is active in professional and civic organizations.  She enjoys playing tennis and is a USTA and collegiate tennis official.


Joan Coffman

Customer-oriented. Follows-through. Dependable. Detailed.

With over 15 years in the healthcare field, Joan has the determination and experience to get the job done. Responsible for administration she “smiles” over the telephone and has a reputation for service that exceeds expectations. She is licensed in the state of Arkansas.